Trends to Watch in 2016
Make it better for your customers, your brand and your soul!

In this session, future-focused professionals will hear about 2016’s top global trends to be aware of, and leave ready to build brands that matter, products that delight and campaigns that people won’t stop talking about.
What you will take away from this session:

• The top trends in 2016, illustrated with real-world examples of how successful businesses are applying them
• Why demographics are dead, and how to reset your strategy to thrive in the new world of business.
• How to use consumer trends to inspire winning new business ideas.
• The counter-intuitive secret to anticipating what your customers will want next.

Henry Mason is one of the world’s leading trend watchers and business commentators, regularly delivering engaging, interactive and intensely practical sessions that help organizations seize innovation opportunities.  In the past 3 years, he has given over 50 keynote presentations in more than 25 countries across 6 continents.

He is also the author of Trend-Driven Innovation published by Wiley (2015), has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil’s Globo News.

In a past life, Henry was a qualified accountant with KPMG, and is responsible for introducing “flawsome” into the business lexicon.

Vist Trendwatching.com to learn more about the company.