Self-awareness has countless proven benefits — stronger relationships, higher performance, more effective leadership. Sounds pretty great, right? Here’s the bad news: 95% of people think that they’re self-aware, but only 10-15% actually are! Luckily, Tasha Eurich has a simple solution that will instantly improve your self-awareness. As a third-generation entrepreneur, Dr. Tasha Eurich was born with a passion for business, pairing her scientific savvy in human behavior with a practical approach to solving business challenges. As an organizational psychologist, she’s helped thousands of leaders improve their effectiveness, from Fortune 500 executives to early-stage entrepreneurs. Her new book, Insight, reveals the findings of her three-year research program on self-awareness, which she calls the meta-skill of the 21st century.