The Art of Mentoring

Porter Gale, Author, Former VP of Marketing at Virgin America; Networking and Marketing Expert

Porter Gale is a social media expert, an entrepreneur with over 20 years of experience working inmarketing, advertising and independent filmmaking, and an in-demand public speaker. She has been a keynote speaker at numerous events, including The Economist Forum, Ad Age Digital Forum, TedX La Jolla, Real Estate Connect, The THINK Conference, and more.

From 2007 to 2011, Porter led Virgin America’s marketing and advertising efforts as Vice President of Marketing, and before that, she acted as a consultant for a diverse array of clients. She held the post of General Manager at Kirshenbaum Bond + Partners where she worked with clients like Vegas.com, Coach, and Snapple Natural Beverages (to name a few). Porter and her work have been profiled in numerous press outlets, and she was awarded the Changing the Game Award by Advertising Women of New York (AWNY), along with a spot on AdAge’s Digital Hotlist in 2011.

In the independent film world, Porter produced or directed documentaries that aired on Lifetime, PBS, Channel 4, and in film festivals around the globe and her film work has been honored by the Directors Guild of America, the Academy of Motion Pictures & Sciences, and Filmmaker magazine. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University.

Porter has been quoted or interviewed in over 100 online, print and broadcast press outlets including the Wall Street Journal, New York Times, Adweek, AdAge, CNN, The Huffington Post, San Francisco Business Journal, Forbes.com, Mashable, Techcrunch PR Week and more.

After feeling the need to experience new challenges, Porter left Virgin America at the end of 2011. Porter joined Kred, a leader in influence measurement, as the Lead Advisor on their new Kred Stars and Kred Leaders program. Her work with Kred helps to develop advocacy programs with their communityof friends, peers and colleagues. Porter is a blogger for AdAge and The Huffington Post and currentlyfinishing her book titled Your Network Is Your Net Worth for Atria Books.